Ok #asknostr time.

I'm starting a web-hosting business with focus on my local area, might as well (I have a few existing clients in the area). The question is should I use legacy social media? I really don't want to, but I also understand that it is still a good way to get decent local reach. The only reason I'm debating not is one of my existing clients is a radio station, and they agreed to run some ads on the radio for me.

Considering my target audience is going to be local types who are not super tech-savvy and might not have a site or have one, but it was made in the early 2000s and never updated..... I'm wondering if I could get away with just radio and limited physical adverts. It would be kinda cool if I could make this work *without* having to fucking use Meta or Twitter.