"Value4Value is a monetization model, a content format, and a way of life. It is about freedom and openness, connection and free speech, sound money and censorship resistance. The largest success to date of applied V4V is Podcasting 2.0. Nostr’s zaps are another example."

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Ads are really just arbitraging viewers who don't value their own attention

Drop a dollar into a busker’s cap. Worked well for 100+ years