Apple TV: The Latest Rumors About a New Model and Possible $99 Price
It has been over a year and a half since the current Apple TV was released, so you may be wondering when a new model will be released. Below, we recap rumors about the next-generation Apple TV, including new features and lower pricing.
The current Apple TV 4K was introduced in October 2022. Key new features compared to the previous model from 2021 include a faster A15 Bionic chip, a larger 128GB storage option, a slightly thinner and lighter design, HDR10+ support, a USB-C port on the Siri Remote, a lower $129 starting price vs. $179, and more.
Bloomberg's Mark Gurman reported that a new Apple TV was on track for release in the first half of 2024:
Beyond the future smart displays and new speaker, Apple is working on revamping its TV box. A new version with the current design is in the works for the first half of next year with a faster processor, the people said.
With only one month remaining in the first half of 2024, it is unclear if this timeframe remains accurate. A new Apple TV could be unveiled at the WWDC keynote on June 10, but no hardware announcements have been firmly rumored for the event.
Here is when the previous five Apple TV models were announced:
Third-generation Apple TV 4K: October 2022
Second-generation Apple TV 4K: April 2021
First-generation Apple TV 4K: September 2017
Apple TV HD: September 2015
Third-generation Apple TV: March 2012
faster processor than the current A15 Bionic chip, and even lower pricing. Apple analyst Ming-Chi Kuo suggested that the next Apple TV could have a sub-$100 starting price.
Both the second-generation (2010) and third-generation (2012) versions of the Apple TV were priced at $99 in the U.S. at launch, and Apple eventually lowered the price of the third-generation model to $69, so there is precedent for a sub-$100 Apple TV that would better compete with low-priced streaming devices sold by Google, Amazon, and Roku.
adding a built-in camera to a future model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.
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