Show them how to use CashApp to convert a portion of the cash you pay into BTC.
Start small. Their fear is that they will lose it or forget about it. Doing is learning. And small steps. Like 5% or 10% of what is paid to start.
It’s why I wish Coinbase wasn’t such a shit company. It just makes sense for newbies & could do so much good for onboarding companies specifically. Voyager killed the “publicly traded so safe” argument forever. Rug pull coming for Coinbase unfortunately.
IMO.