Ben McKenzie has smoothly coincided his book tour with a perfect PR firm launch, with well-timed interviews on all the major media.

I have a bunch of PR firm and major media connections, which I haven't tapped yet, and I'll be on a semi-off-grid working vacation with family in Egypt with bad internet and few/no interviews when my book is launched.

When I'm back in the U.S. afterward I might reach out to some of my media contacts and ask if they're interested in talking or not, once it's already randomly out there.

His was traditionally published. Mine had traditional publishers asking to publish it (with receipts) but I decided to publish it with my own company so that I have full control over the material and every decision, good or bad.

Most books that spread well are concise, if they want to be well-spread. My book is long, because I know bitcoiners have a low time preference, and I kept it as short as I could while still saying what I had to say. There are a lot of great short bitcoiner books lately but mine is not one of them; it's more of a monetary treatise. It focuses on the second-order and third-order content.

It's almost like the chad-vs-virgin meme in action. There's almost no planning on my part; I'm just throwing it out there. I wrote it not because it was a good financial decision (books rarely are), but rather because I felt it was a book that I personally needed to write. Let's see how we do.