and secondly, the more serious a moment actually is

for Real

in Actual Seriousness

the more it is entirely crucial to remain as slow and grounded and measured and clear and concise as possible

so anything, and i do mean anything, that comes across as sensational or hyperbolic or inflated or dramatic or extremist just reads like advertisement entertainment .. advertainment basically

and gets dismissed immediately as loud drunk clowns writing fake fanfiction