I doubt that the journalist intended to advertise grapheneos. There would be no need to do it subversively. It‘s nothing shady or immoral.

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I didn’t say they advertised it intentionally, but it was “practically advertisement”, and many of the comments on Nostr were in this very tone - “haha that’s why I’m going to use it!”

OK, so a couple of journalists suddenly start to associate grapheneos. Why? They don’t intend this as undercover marketing.

Grapheneos doesn’t sell products to its users. It gets funded. If activists go after the funders and pressure them to distance themselves from these „criminal activities“ grapheneos looses money even with increasing users counts. Which means grapheneos can already be pressured to comply to authoritarian demands by activists with the threat of this happening.

IMO, setting the record straight and calling attention to this early is the best strategy for grapheneos in this situation.