Agree they need a hook that enough people will bite to win. However people are well indoctrinated to bite certain types of hooks/lures. Trump first election was an anamoly I would agree. He did some pretty disgusting things with it including releasing COVID Tyranny. This time around he campaigned on old slogans of his, freeing Ross, 100% absolute support for Israel and then immediately cozied up to huge technocrats and billionaires. That doesn't look accidental to me. I think we are in for a very bumpy ride.