I think is because of the format. The algorithm is to exploit it better. Why do you think Instagram has reels? Or YouTube shorts?

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We had this format before, it was called vine, but it died

Didn’t reels kill vine? I remember all the top accounts started to shill reels around the same time

Attention spans have become shorter over time.

The moment in which you launch a product is crucial. So is the market in which you position it.