I think is because of the format. The algorithm is to exploit it better. Why do you think Instagram has reels? Or YouTube shorts?
We had this format before, it was called vine, but it died
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Didn’t reels kill vine? I remember all the top accounts started to shill reels around the same time
Attention spans have become shorter over time.
The moment in which you launch a product is crucial. So is the market in which you position it.
