Your reach can be valuable to you as well though. Likes are kind of like a read receipt that you were able to connect your message to another user. If you're goal is ultimately to utilize social media to share a message, it's not a terrible thing to get some kind of validation that your message was able to hit in the way you'd hoped it to and that you were able to engage with an audience.
This is just my own personal experience so you can take it for what it's worth, but ever since this concept of 'Only Zaps' came into existence, I feel like my day to day engagement has fallen off a cliff & personally I feel less inspired than I was just a few months ago, to stay as engaged & provide content on #Nostr at the amount that I was engaging early on.