99% of users haven’t downloaded Zapstore yet. It would be easier to onboard users if an app vendor could put a single link on the website that gives instructions to:

1. Install Zapstore

2. Download the app (with deeplink to the zapstore listing)

Similar to how TestFlight does it. They assume most users don’t have it installed yet. For example see: https://testflight.apple.com/join/HcmDhGAA