I'm surprised more brands haven't released NFTs that provide access to exclusive merch aka as a marketing tool.

Vera Bradley did it, but I didn't follow up and use my NFT to see if the exclusive access was worth it. I literally just bought the NFT for funsies. I knew there wouldn't be any actual value attached to it. They did give purchasers a vintage handbag with the NFT purchase.

I just thought it was a neat crossover between fashion and the crypto world.