This phrase also became part of a popular joke that spread across the Russian Internet:

Lavrov calls Shoigu and says:

- Listen, Kuzhugyetovich, don't bomb New York, my daughter lives there.

Shogu, outraged:

- Damn! Peskov asked not to bomb London and Paris, Medvedev - Berlin, Mizulina - Belgium, Zhirinovsky - Switzerland... Others from our side have called too, the list is long. Lavrov, where should we bomb then in case of anything?

- Hmm, well, let's bomb Voronezh, there are definitely no ours there.

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In 2018, the press service of the city administration stated that the meme is no longer popular on social networks and therefore "does not affect the investment climate in the capital of the Chernozemye".

At the same time, local authorities tried to promote the hashtag #IWantToBeInVoronezh on official resources, which social media users started to use ironically (for example, adding it to posts about the poor condition of local roads in the project "Rosyama. Voronezh").

According to a telephone sociological survey conducted among Russians in 2023, 0.8% of respondents associated the word "Voronezh" with the phrase "Bomb Voronezh"; more than a third of those surveyed (36%) gave scattered answers related to their own lives, while nearly half (49.1%) had difficulty answering.

In May 2023, State Duma deputy Andrey Gurulyov said on the "Solovyov.Live" TV show that aviation should "deal with Shebekino with planning bombs."

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for me personally, this meme reminds of old classic RyTP vid of live broadcast with the president. There an interviewer asks:

- What other enemies of Russia will be hit by our Aerospace Forces? Maybe… Voronezh?

and Putin answers:

- Certainly.

here is a the full video: no eng subs there, sorry: [https://youtu.be/XvJ1TCkzLMI] https://nostr.build/av/d5cc5ca783fff11f72e95de71636abaf96284273f4df6d7d0506aa52e4665836.mov