In 2018, the press service of the city administration stated that the meme is no longer popular on social networks and therefore "does not affect the investment climate in the capital of the Chernozemye".
At the same time, local authorities tried to promote the hashtag #IWantToBeInVoronezh on official resources, which social media users started to use ironically (for example, adding it to posts about the poor condition of local roads in the project "Rosyama. Voronezh").