AFAIK, the initial idea behind proof of work was to incur a cost to sending any message over a network as a spam deterrent.
I post a few times a day, so wouldn't mind a total of 30 seconds of my phone's battery life being used for hashing notes.
But if a shitcoin grifter needs to spam a million posts to grift someone, the cost they would incur could easily exceed the cost of the grift.
Am I missing something?