why did mastodon take off so much (relatively)? Good ux?

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My take: the perception of decentralization. I admire the attempt and respect the efforts of Mastodon devs, but in the end, it’s just another DINO.

mastodon is a form of decentralization being federation that is already well proven to work with email, nostr is now a step evolution of that, nostr opens a path from federation to p2p

because it worked, dont get too caught up in fluff, the spam nostr will face is maybe the biggest issue

Agree that spam is likely to be one of the bigger issues, at least for the big open global nostr. It'd be possible to have smaller whitelisted nostrs that'd be more like the old BBSes, and a user/client can attach to many at the same time so there's quite a lot of possibilities in different setups,/network configurations that users might try, have preference for.

world definitely has at least 1 million people who are technical, and who would want some type of 'technical' solution that gives them some more freedom than a totally centralized app like twitter etc. for them, mastodon was the only getaway.

I think people are also attracted to gated communities where they have total control over it

safe spaces

yep