Yes. Those who are principled-driven and motivated by more than the pavlovian tic tok response-are the ones who make technology move to begin with. The tic tokers and "influencers" 😂 and grifters always ride the coattails of the technology created on principle. Exactly like Bitcoin, the Internet, the auto, electricity, everything. These technologies provide the ultimate "positive externality". As long as the principled people stick with it, it will succeed.