The website presentation you shared with me yesterday is a good model for understanding why scripts don't often get flipped.
As I thought about that presentation further, it dawned upon me that awareness of the bandwagon logical fallacy is potentially key as a consideration in those social network graphs. The person who is not swayed by the crowd would be an interesting anomaly to include in that presentation dynamic. Knowledge of that particular logical fallacy almost becomes a sort of inoculation against contagions of the false kind.