the protein comes from the Dymatize Whey that i use in place of milk to put cereal in:

whey protein is the most bioavailable of all proteins.

i don't care about the protein content of cereal itself - i only checked the amount of fiber and calories in it.

in fact most cereals that advertise high protein content ( like Special K cereal ) have SOY as the source of that protein, and should be avoided.

about 15 years ago i used Special K cereal to successfully lose 60 lbs but back then i didn't know that Soy should be avoided.

although you CAN get protein from plants it is IDIOTIC to use plants for protein. plants should be used for vitamins, minerals and fiber - or you can skip plants completely if that is your preference.

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