Replying to Avatar William ₿ Travis

Marketing is a scam.

In 10 years, I built a business with $200m in assets and annual revenues of $100m with virtually no advertising. Doesn't mean I did none, but my growth was almost entirely due to addressing an obvious need, working hard on product quality and letting word of mouth do the ad work for me.
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TBH 4mo ago

Marketing is more important the less differentiated the options are. Where you see a lot of marketing, buy generic.

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William ₿ Travis 4mo ago

If the options are undifferentiated in a market, the market is saturated and low margins are the signal. I wouldn't be interested in participating in that sector. I would sell that business. I'm interested in creating new value.