Yes. An article says X is moving there. Say don lemon or whoever.
35k people see that, talk with some friends, now it's 50k people. 1k people go sign up and then post on x or IG or threads.
An article about 1 person going there draws a thousand or more new signups.
I've been in news media and marketing my whole career life. 25 years now I am not confusing anything.