Talking about #shitcoins sure does seem to pay, I was doing some research on a the cost of a press release and got prices from a bunch of popular news sites who are charging anything from

10 - 50 million satoshis per article

For 1 Bitcoin you can probably get 10 - 12 articles written about you, then spin up a website and paid for wikipedia page to look legit, slap the news site logos on your website and you should look legit enough to sucker people into your pre-sale

Once you get enough on-chain interest, some shitcoin casino will want to get in on the pump, along with a bunch of useful idiots on Twitter, or you can pay some shills to share your listing and that my friends is how turn 1-1.5 BTC into a a bunch of exit liquidity

Not all of them will work, but many of them do, and thats why this cycle will repeat over and over