it's so addicting that you have to compete with the swipe/tap every 1-2 seconds to the point where people won't visit profiles to click links & learn more about people' offerings.
However, it's also like a video game, and like many great games before, their wave will conclude. Peer-to-peer stuff is a compelling meta that was lost before it ever got started back in the early internet. Even Zuckerberg see's this coming.