I do support CTV for that reason. Very well defined, very clear what it can and cannot do, tested at length, and very useful.

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What's the best counter argument you've come across?

I feel I had some pretty good ones early on, lol. I did a few episodes specifically against CTV, but I was operating on incorrect understanding of how precisely it worked and so the opposition I had was using the wrong incentives.

Basically all of the major arguments against it that I know of are incorrect, imo, by merely understanding exactly how it works. I’m sure there is somebody out there who has an accurate picture of it but is still opposing, I just don’t know unfortunately.