I don't believe in manufactured scarcity.
If more than 21 person want one and you can make more than 21... make more.
Discussion
This whole fixation on 21 as a holy number is just sad
I don’t think of that as scarcity so much as exclusivity which can be a good marketing tactic. I’m a sucker for it because if I want & it’s limited the FOMO hits. Otherwise, I tend to put off optional purchases indefinitely.
It's a good sales and marketing tactic for sure. But I will always prefer real scarcity over manufactured one. Real exclusivity over manufactured one. When it is exclusive not because I made it so but because it has to be. There's something special to it.