I think they do know, but they are generating more $ with NFTs to make more profits through investment deals/real estate or football leagues and probably some will go into bitcoin.
Snoop is big on NFT’s but doesn’t know that Bitcoin fixes this.
Streaming sats for music with automatic royalty splits will flip the music business on its head. https://nostr.build/av/7135096e0d17d970f71dce153516db0987da5eb0748d7711d8f5b5232e1b1eab.mov
Discussion
You might be right. I’m sure there’s artists stacking sats.
But awareness of Lightning is still very low. Would be surprised if Snoop knew you could stream sats.