Just make it analogous to gun manufacturers rather than knives or vehicles. It’s all the same but guns have more weight behind them
Discussion
If I made it about guns, too many people would conclude that we should make guns illegal. I make it about knives and automobiles because nobody will try to outlaw those.
I felt like the opposite would be true (due to the unwavering fan base) but I see your point. I thought it would play well in certain parts of the US