The economics of hard forks are poorly understood
It’s not about a majority of people choosing one or the other
And it’s not about an intransigent minority refusing to join a fork
It’s about a confident minority being so certain that one fork is dogshit that they immediately sell those coins
And since price is set at the margin, this craters the price of that fork
Which signals to anyone inclined to “wait and see” that they too need to dump while they can
See: Bitcoin Cash
If a hard fork were to happen today and just Michael Saylor were to immediately dump all his holdings in the new coin, that fork would not stand a chance