If you link to the episode, I can try to give you some more context about what they're talking about. If I know, that is.

Lowery also did social experiments on Twitter with the block feature to demonstrate how you can wield abstract power to disrupt online communities. People thought his calls for the military to stockpile Bitcoin was an attack to concentrate power in the hands of the current elites. The bottom line is that you could throw a stone and find a reason to hate the guy.

So first you had to not hate the guy. Then you had to understand what he was talking about. Being a Lowery fan involved a lot of work. And those were the people he wanted to interact with.