The main issue is that it’s not actually ephemeral. Meaning you lose the benefit of the “Snapchat” use case where you may not necessarily want your thoughts to be permanent.

But yet they are, somewhere on some relay, for a future interested party to discover one day…

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Imagine thinking that Snapchat actually deletes the data 😂

Fair - I guess what you’re saying is it’s not provably possible to have data be ephemeral

For better or worse, “snapchat” is not a “person” in the minds of users. So no “one” can see the pic once it’s gone. That is perfectly fine for most people.

Privacy between users is more important than privacy between user and server for most people.