The creator of GIFs pronounces it like the peanut butter brand, but I cannot bring myself to do so

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BREAKING: Creator of GIFs is wrong

I will never pronounce it jiff. Just sounds so wrong.

The G stands for Graphics. The G in graphics is hard. So I say gif not jif. Though Gin is pronounced Jin. So say whatever you like. I will understand either way.

Good point

I am a German. German only has hard G. Problem solved.

In Swedish, 'g's are hard and single consonants gives a long preceding vowel so I always pronounced it 'giif'.