Thanks for the comments and zaps :-)

I guess the missing piece is the revenue model : Currently a publisher has no way to make money because all the #zaps go directly to the Creatives .. this works well if I am setting up a website for my own content ..but if I am acting like an editor to bring in content from a group of artists ( eg memes.npub.pro ) there is no revenue for me .. in fact there is a cost because if I am serious about publishing , I would sure have a dedicated website and in that case I will have a regular bill from Npub team ( which is fair and expected ) ..

This is kinda important because to really build and run a publication to popularity , it takes lot more than just content creation ...

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That's a good point! We could make Zap button suggest a split to both the author and a publisher, that's not a big problem. I guess the bigger problem is UX of paying two invoices, I was planning to work on splits when we get WebLN or nutzaps added.

That will be awesome ..but if you want to keep it clean , might as well give a zap button for the publication .. configurable such that publisher may display it at the header or footer or not show it at all ..

This would make it fair for the Creatives too , cuz why should they share any revenue with the publication .. unless they voluntarily do so ..

In fact , the rev split should be between the publisher and Npub team .. because not everyone will become a paying member to Npub with dedicated domain or future pro publishing tools ..