I agree with you completely. I also didn't use the term until recently. A normie friend asked me what it meant and I realised that I hadn't known myself for that long.
But it excited me that he had heard the word used enough to ask me what it meant.
Like you say, it's popping up a lot more in MSM. Which shows an interest into the systems.
I'm fascinated with ways in which to help others, with the hope of orange pilling them.
The question is, what are the prompts they need to ask the right questions.
If they don't question what value is and don't see it as subjective then they can't wake up to their problems.
Thanks for the suggestion. I hope simple and short explanations can help open up the channels.
I know I'm still in the process of waking up to the world.
Moving through the what, why and how. And ultimately I'm so glad to have my mind opened daily 🙌🏼