They have huge data centers and AI at disposal (Palantir)… they have all the $s they can print so cost is not their problem. People not taking privacy seriously is the problem. Don’t giveaway data if you didn’t have to. Not many do that.
Discussion
They have lots of money but not a lot of people. Encryption means they need a warrant and to break down a door. They have very limited resources to do that (compared to pervasive surveillance).