One of the biggest travesties of the 21st century is the absurd misconception that “content” is free.

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Content isn't free, but copying content is free.

Content is free if you just give it to the world without charging for it

I pay whatever your paywall is and give it away for free. Now what?

Then it’s only worth the initial cost

Indeed. Creation and performance has a cost; making digital copies does not, even though the information being copied clearly has value to the person copying it or they would not copy it.

We choose how to pay for it, even if we don't know.

and the idea that content "enriches" your life as knowledge, inspiration or enlightenment.