The Ralph Lauren “Ask Ralph” bot is the latest luxury brand AI initiative to make headlines.

Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI while mitigating the risks and streamlining tech and operational spend.

https://www.fashionstrategyweekly.com/p/the-hideous-phantasm-of-ai-or-why

#fashion #luxury #contentstrategy