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Jessica Quillin
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Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. 

Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.

The Ralph Lauren “Ask Ralph” bot is the latest luxury brand AI initiative to make headlines.

Our latest FSW piece explores the spectre of AI (sorry not sorry for the Frankenstein reference) and why now is the time for luxury brands to invest in content strategy to maximize the benefits of AI while mitigating the risks and streamlining tech and operational spend.

https://www.fashionstrategyweekly.com/p/the-hideous-phantasm-of-ai-or-why

#fashion #luxury #contentstrategy

nostr:nprofile1qy2hwumn8ghj7un9d3shjtnddaehgu3wwp6kyqpqjy0ax9lkdw4zvm9d5njqww05dm6zj8p7kdgfsva6spf7dv5reetqfkj9s5 love this! Tonal browns are so chic. Also I’ve been trying to sort out how to bring #ootd posts here so I think you’ve done it!

Good morning, Fashion Social!

What’s inspiring you this week?

#fashion #luxury