Someone should build some integrations or browser extensions that make it trivial easy for writers on other platforms - Medium, Substance, long X tweets, etc - to automatically post their new pieces as NIP-23s.

Then "all it takes" is convincing a handful of reasonably interesting writers to set that up.

...Obvious extra bonus points if they can get zapped on their articles without having to figure out lightning. "Oh..now that I'm cross-posting to this other weird thing I'm getting paid directly every time I write a good article..? Hm"