When people open an item I sent them, they look at it and use it and throw the package away. On the off chance someone tries the QR code and are directed to NOSTR, their reaction as a normies will be "wtf is this" and leave. No one does the 2nd step to get an NPub. If they are normies is what I'm saying.

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The qrcode is just the correspondent of the current barcode, it is not used as marketing tool to bring the user on Nostr (but it could, if the user is already on Nostr and has a client that can scan profiles). Or it can be a "composite QR code", that contains both the nprofile (so the pubkey) and an url to a easy browsable resource.