I was thinking the other day how bad some of the names of companies are. They all end in ‘ly’ or ‘fy’. Spreadsheetly or speechify or connectly
Discussion
Everything is a spectrum and a lever. Good product, marketing, branding, advertising, significant value. A company can be great at some or many of these things and it could be enough. But, if you could gain an advantage by having one extra lever in your favor, why not…
Dang autocorrect.