I helped a friend with promoting their beverage this weekend, for free, at a beach front famous restaurant.
I realized that their marketing is horrible.
Don’t be cheap in a rich man’s game.
Discussion
What was wrong with their marketing?
-Giving cheap/worthless incentives for serving staff to sell more product.
- The samples experience was miserable, cheap and complex.
-Pricing wasn’t established beforehand and changed during event
-Drink cocktail is needed and should not be sold straight or on ice for restaurant environment.
-No recipes to make a servable cocktail on bottle or included on a card/website.
There is much more, but these are the easily explained problems.