The properties of bitcoin that make it valuable are not made up or generated by hype. Being bullish on bitcoin for what it actually is, versus being bullish on a shitcoin cryptocurrency that pretends to be something it isn't, are not the same thing. The person asking the you what the difference is has to take your word for it until they have a good enough understanding to see it for themselves.
Discussion
Its sad but you're correct, not enough ppl have the knowledge and dont read about it. And thats where the misconception is. And i find it funny bitcoin is on the exchange, along with a few others. But are is not the same as others. I beleieve this is where ppl get confused.
Most will stare at bitcoin with eyes wide shut and wait until someone they consider an authority to tell them it's worth anything before they believe it. They still won't understand it, but they will believe it because they were told by someone who "ought to know." And unfortunately, in their mind that authority figure is probably not you. The appeal to power and authority is just how a lot of people choose to live. The best you can do is explain and answer questions when asked, and then be a living example of what you've told them.
Here is what I think I would say:
Regardless of the influencers, the bitcoin price represents broad speculative interest in its ability to perform as a hedge against the instabiloty of every other centrally managed currency. At their worst, they do promote scams that have been built up around bitcoin, and at their best, they accelerate proliferation of understanding.
That broad interest is also represented in its install base at the base layer, (lending to its decentralization) and the growing support for it witjin the fintech industry -- from payment terminals to atms to traditional financial instruments. Bitcoin is tethered to reality in actual products and even state-level activity
Contrasted with shitcoins, they live and die by the influencers. Their price is purely a function of messaging, and they specifically target greedy, stupid, and desperate people. Bitcoin influencers like to focus on price, but shitcoin influencing is on a whole different level. It is ALL ABOUT THE PRICE, and often it seems like the only function of the products they peddle is to go up in price. They are experts in the not-so-subtle art of conflating wildly optimistic price predictions with promises from a "team" that is "managing" the coin towards higher and higher gains.
Shitcoins also only mostly exist on the internet and in the imaginations of greedy, small people. There is very little to show in the real world, despite all the announcements and promises surrounding these projects. Outside of a Ledger, there's very littlr you can see and touch in the real world that indicates that you aren't taking part in aass delusion.
More succinctly: you can ignore bitcoin influencers and bitcoin will still affect your life more and more, because actual humans are working on it and with it all over the world.
If enough people ignore shitcoin influencers on the internet, the shitcoin just dies.