The rise and fall of Generation X, the world’s first Xtreme and Xcellent generation, as told by products that highlighted it.
Malcolm X (1992) - Film with cool marketing hats.
The X Men (1992) - Saturday morning cartoon based on comic book with countless spinoffs during the 90s, also film franchise by end of the decade.
The X Files (1993) - Hit TV show that started the generation’s taste for conspiracy theories.
XCOM (1994) - Strategy computer videogame. Not to be confused with 90s dotcom-bubble company founded by Apartheid-diamond heir.
The X Games (1995) - Excuse to sell Xtreme merchandise and Surge soda.
Mr X (1998) - Boogieman of hit videogame Resident Evil 2.
OS X (2001) - Software that ran some hip translucent machines that started the transition from the 90s X to the 00s i.
Xbox (2001) - Basically, Microsoft’s version of the “How Do You Do, Fellow Kids” meme with Steve Buscemi.
The X Factor (2012) - Reality show that announced to the world this generation has long officially left the 35-year-old limit of valued advertising market.
