I think the inability to differentiate this -- or a lack of appreciation for it, when they encounter it -- is why some women struggle to find a man.
Discussion
Lack of appreciation for what matters most is a good description. Most men and women think they want one thing, but when/if they get, they aren't satisfied because it isn't what they really want. Most of the time it is what society, friends, or family tell them they should want.
Younger women, especially the immature ones, seem to focus on proxies of what they're looking for; second-order signals. Yes, things that others point out to them, as desireable, because they're easy to recognize and therefore to market. And they're things you can add to a checklist, rather than more complex traits, that only become evident over time and with discernment.
Superficial evidence of deeper characteristics that don't exist.