And that’s why the salesman who practices the Golden Rule, i.e. treat others the way THEY want to he treated (within the bounds of wisdom) tends to be so successful.

There’s no sense sellin’ a Ford man on a Chevy when you’ve got both on the lot.

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The true job of a sales person is to facilitate the exchange of value.

Because value is subjective, you need to find out what the customer actually values.

The best sales people listen more than they speak. They realise that their greatest value comes from the insight & clarity that they can provide.