What we are observing in the last weeks or even months is the perfect answer to those who claim that a deflationary currency will never be spent. We have significant purchases from new market participants and a flat price. Probably due to whale OTC sales. At some stage every individual realizes that time is more valuable than Bitcoin and sells some. And shareholders realize that they don't need to have a company if all it does is holding their coins. They will divest and (see above).