Meant to add this below:

"Your point about just adding ZS is well made. But it still requires them to know what ZS is, have an acc, know what Nostr is, and have an Nsec. Easy for us but actually many hurdles for newbies once you add them up."

To stream to nostr they should at least have heard about it or what's the point? Like mentioned below, a Twitch streamer wont have a manifest url for their stream so I wouldn't worry too much about that. The real question is how can we make nostr live events more popular and get them noticed OUTSIDE of nostr to attract more creators?

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IMO the answer to both those questions is building business/companies that have their own thing going, but ride on Nostr rails.

Bring in more creators and viewers from outside.

Most likely but registering a business in our space is putting yourself in the corrhair of those who don't want protocols like nostr to succeed. once you put a company behind something like a streaming platform "laws" come into play, content moderation, take down notices, legal threats etc etc.

I'm not the right person for that. Maybe someone else is.