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Meta CEO Mark Zuckerberg announced a new paid subscription service for Facebook and Instagram on Sunday, granting users a hallowed blue check for a monthly fee.

Meta Verified will cost $11.99 a month on web and $14.99 a month on iOS. It's launching in Australia and New Zealand this week ahead of a wider rollout.

The subscription "lets you verify your account with a government ID, get a blue badge, get extra impersonation protection against accounts claiming to be you, and get direct access to customer support," Zuckerberg said.