I personally have come to the conclusion that people fear to miss something if they don’t keep checking their feeds and that, in turn, comes from the fact that social networks are built around engagement.

We should be smart enough to see through all this.

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Phones are powerful habit machines too. Every time we pick that thing up, the habit is to see what’s new. Variable dopamine reward.

Expectation of reward.

Pavlov’s dogs.

Often I “forget” to bring my phone with me on purpose.

Feels great.